Propaganda uses lies, half-truths, manipulation, and coercion to make people believe and do things they might not otherwise. We see it everywhere, from product marketing to political influencing, and it has a long history. In the 20th century however, it evolved into a science, absorbing disciplines like neurolinguistic programming and behavioral psychology.

The name is a deliberate wordplay. We took the “pro” in “propaganda”—as in professional, polished, persuasive manipulation—and replaced it with amateur, in both senses of the word. Not just unpolished, but rooted in love. From the Latin amatorem (“lover” or “friend”) and amare (“to love”), the true amateur creates from passion, not profit.

Amateurpaganda then, describes an invitation to resonate. This can take the form of pictures, writings, visual art, memes, or even music. It doesn’t tell you what to believe. It asks: What do you feel? What rings true?

It is earnest myth in an irony-poisoned world.

It walks a razor’s edge—as so much of what we do in the Cyberwild does—and it could not exist without the Mythic Ethics Codex and its Human-Centric Edition. Framed in myth that speaks not only to individuals, but to the Collective Unconscious, amateurpaganda reminds us of our sovereignty and our responsibility to question the status quo with honesty, integrity, and imagination.

What follows are some examples of amateurpaganda that can be downloaded as .zip files and posted to social media. You can also click the button below and read our guide to creating your own amateurpaganda.